Jazzing up auction blues

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DESPERATE real estate agents are cold-calling people pleading for them to spruik auctions to friends and family.

Agents are also using jazz bands, coffee carts and champagne to lure nervous buyers in Melbourne’s struggling housing market.

With the city’s clearance rate languishing at 58 per cent, agents are resorting to unconventional methods to attract interest and stop auctions flatlining.

In some cases, interest has been so low that nobody turned up.

People have told the Herald Sun of getting calls from agents, including Williams Real Estate, telling them about nearby auctions and asking them to spread the word.

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